MTN renews ”Agoo” partnership with UNICEF – Ghana News Agency
Kwamina Tandoh /Sherryl Baiden, GNA
Accra Oct 20, GNA –
MTN Ghana has renewed its two-year Memorandum of Understanding (MoU) with
United Nations International Children’s Emergency Fund (UNICEF) to ensure that
Ghanaians continue to receive essential information through ‘’Agoo’’ on health
and social issues.
The partnership which
started in 2015 was signed during the outbreak of Ebola and Cholera to provide
critical information about the deadly diseases and the importance of hand
washing with soap.
Agoo is a
multi-lingual mobile platform to educate and engage people on topical issues
including; water, sanitation and hygiene, education and child protection by
calling toll free number 5100 for MTN users and 0540118999 for non MTN
Mr Asher Khan, Chief
Marketing Officer of MTN Ghana said Agoo affords the younger generation
protection from violence, counselling to refrain from missing out on school;
learn basic tips on healthy lifestyles, such as the importance of hand washing
and good hygiene
He said the
partnership sought to bring relief, alleviate the fear and anxiety of Ghanaians
where Ghanaians could receive time answers to questions on the minds of people
who called to enquire about both epidemics.
He said two years on
the service had grown and proven successful, 427 calls were received daily in
the initial stages and over 2000 calls were received daily since last year
“In the light of the
success of this partnership, MTN is continuing its partnership with UNICEF.
“Today we are signing
a MoU to renew this partnership for another two years to affirm MTN’s
commitment of brightening the lives of Ghanaians.”
“We are in the digital
age and this partnership/ initiative resonates with MTN’s vision of leading the
delivery of a bold new digital world. Customers will have ample time to
concentrate on their business rather than spending lots of time having to
physically go to see a professional.”
Madam Rushnan Murtaza,
the Deputy Representative UNICEF said UNICEF had a responsibility to children
the next generation of leaders, entrepreneurs of technology experts.
She said one of the
most effective ways to empower and enable our young people is to ensure they
had the right information and to make this a reality, both MTN and UNICEF have
put enormous efforts to promote the Agoo platform.
“From 2016, UNICEF had
engaged in more than 370,000 students which covers 96 per cent of all Senior
High Schools in Ghana.
“Every year 600
children under the age of five years old die because of diarrhoea related illness
that is approximately 10 children a day and one new born dies every 15 minutes.
“Currently one girl in
every five in Ghana is married before her 18th birthday and in the three
regions of the North, statistics rise to about one girl in every three despite
the fact that child marriage is illegal in Ghana.” she said.
She said the Agoo
platform would therefore enlighten, increase knowledge and create positive
attitudes as well as behavioural change to better the future of the children.
The centrepiece of the
Agoo information and engagement campaign for young people is ‘’ Wash Wana
Hands’’, a message the performance of a powerful karaoke song and dance
choreography by top nine artists in Ghana.