When “The Lego Movie” was released in 2014, it earned $469.2 million world-wide and showed there was a healthy appetite for movies told with Lego bricks and minifigures.
Profits weren’t only reaped at the box office, but on store shelves. Lego released “The Lego Movie” sets around the movie’s 2014 launch, which were among the company’s top five most profitable series that year (others included Lego Star Wars and Lego Super Heroes). The movie also ignited new interest in Lego building, boosting overall sales of Lego products.
Anticipation is high for “The Lego Batman Movie,” opening Feb. 10. Lego is releasing 18 toy sets tied to the movie, including “The Ultimate Batmobile,” which MarketWatch is exclusively revealing.
The “Ultimate Batmobile” set will be released on June 1 with a retail price of $129.99, Lego says. The set includes eight minifigures of “Lego Batman” characters — Batman, Robin, Batgirl, Polka-Dot Man on a flying disc, Alfred Pennyworth (in Batsuit), Wicked Witch of the West and two Flying Monkeys. The Batmobile divides into four different vehicles — the Batmobile, Batwing, Bat-Tank and Batcycle — and there is a rotating Bat-Signal with a Lego light brick.
The Batmobile measures 4 inches high, 14 inches long and 6 inches wide.
Take a close-up look at the set: