Mattel launches American Girl’s first boy doll and a partnership with Alibaba in new CEO’s first days – Los Angeles Times

After one week with a new chief executive, Mattel Inc. is already stepping into new territory — partnering with Chinese e-commerce giant Alibaba to design products for China and announcing its first male American Girl doll.

The El Segundo toy maker said Tuesday it will sell items through Tmall.com, Alibaba’s sprawling online marketplace. Mattel will also work with the Chinese tech giant’s artificial intelligence lab to develop “innovative products” to nurture childhood development.

It’s the first public move by Margo Georgiadis, a former Google executive who took over as CEO last Wednesday. In another splash, Mattel announced it will add a boy character for the first time to its American Girl line of dolls and accessories.

In a Tuesday statement, she said China presents a big opportunity for Mattel.

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